National Independent Retailer Month

by Eric Haggart

Eric Haggart

Eric Haggart is our guest contributor to this Shelf Life in the Mountains. Eric writes for the Franklin Area Chamber of Commerce. The Chamber recently moved into a new location at 98 Hyatt Road, Franklin.

The month of July is National Independent Retailer Month, and a majority of our member businesses are just that, independent retailers. Being a member of the Franklin Area Chamber of Commerce is more than just putting your business’ name in a guide book and on a website. Being a member of the Chamber puts you in a group of local businesses that are all striving towards the same goal: success! By becoming a member of the Franklin Chamber of Commerce, you join a vast pool of resources from which all of our members draw ideas, energy, and networking. The popular quote from Aristotle,  “the whole is greater than the sum of the parts”, resonates in the membership of the Chamber. What goods or services one of our members may not offer, another might, and vice versa, allowing customers to keep their dollars local, energizing the local economy and putting more people to work.

Our searchable database of Franklin Area Chamber of Commerce members is here: FACC Member Businesses

Members are highlighted in our information area

The Franklin Area Chamber of Commerce is a non profit organization working to build a healthy economy, improve the area’s quality of life, promote the business interests of our members, and provide tools for your business’ success. One huge advantage to the Franklin Chamber of Commerce is that we’re also home to Franklin’s Welcome Center. Visitors and locals come in looking for information about things to do, places to shop, eat, and stay. Being a member of the Chamber gives you exposure that you won’t get trying to navigate a target audience with a much more involved advertising budget. The Chamber of Commerce also seeks out advertising in regional publications, giving readers a pathway to getting more information about Franklin, exposing them to our website, and driving more customers right to your door.

Tying all of these benefits together, our new facility has provided a more immersive experience for people coming to the area who are looking for restaurants, local shops, and activities. In addition to our “brick and mortar” location, the Franklin Area Chamber of Commerce reaches out to interact with our members in many of the most popular social media platforms. A growing presence on Facebook, Instagram, Twitter and more, we interact with not only potential visitors, but also with our members who participate in these platforms as well. Sharing upcoming events, specials, dining, lodging, as well as giving our members spotlights and features, puts them in front of even larger audiences than ever before.

By joining other area independent retailers in the Franklin Area Chamber of Commerce, you become part of a business community that thrives and succeeds as a whole. Our role in that process is to help facilitate interaction between local residents and visitors, by guiding them to our members to meet their needs. In so doing, the money that is spent locally helps to foster economic growth and prosperity for our members and their employees, which in turn, provides a successful environment for small businesses to thrive.

To request information about becoming a member of the Franklin Area Chamber of Commerce, follow the link here – Membership Information & Benefits

Finally, the Fontana Regional Library has resources to support independent retailers, such as these 3 titles (and 495 more):

Managing your business to minimize disruption [electronic resource] : a guide for small businesses in North Carolina.

The great equalizer : how Main Street capitalism can create an economy for everyone / David M. Smick.

How to start your very first business / from the producers of Warren Buffett’s Secret Millionaire’s Club, with Julie Merberg and Sarah Parvis.

With access to the resources of NC Cardinal,  there are over 1200 more titles about this subject available in eBook and print.